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Selling during hard times

Do your clients suffer from depression?

2021-11-16 | Author: Jose Almeida | Estimated Reading Time: 3 minutes | Leave a Comment

clients, depression

These days, many of our clients are suffering from acute depression due to the current situation in the country.
So far, this is nothing new.

What is certain is that much of the emotion out there could be softened if television, radio, and newspapers did not focus excessively on the theme of recovery.

Worldwide experiments show that when crimes or social problems are reported in an exaggerated way, they tend to grow.

If we recall Robert Cialdini’s book “Influence,” one of the pillars of influence that he usually found at work in society was social proof.

If we want to put it simplistically, we can observe this tendency to have behaviors that are often similar to our peers in society.

If you watch television commercials, more and more of them … [ Read the rest » ] “Do your clients suffer from depression?”

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