Results Driven

People, Business Strategy: Sales and Negotiation Training

Sales Training

Good Salesman or Bad Sales Manager?

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One of the things that sometimes scares me the most in the companies I work with is precisely this issue – when a company I work for tells me that salesperson X is going to be promoted to head of sales.

The question is not whether he will be promoted because sometimes there are plenty of proven track records, and he even deserves it; the question is whether we will lose a good salesperson and gain a bad boss.

Unfortunately, this happens in many situations to which we have access and are called to intervene to correct.

Of all the projects we have had in this area, and there have been quite a few, there is almost always a common denominator – the need for more investment in the preparation … [ Read the rest » ] “Good Salesman or Bad Sales Manager?”

Marketing: 7, Sales: 0?

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Humm…

But after all, what do marketing and sales have to do with the results of a possible soccer match?

Everything and nothing…

Nothing, because they are not comparable; everything, because sometimes the interaction between marketing and sales resembles your national soccer team.

Have you noticed that we have a group of stars and that the sum of their skills should make an exceptional team with exceptional results?

So why can’t it?

It’s the same with marketing and sales.

We often have an excellent sales team, professional, dedicated, dynamic, and fighting non-stop.

In parallel, we also have a marketing team that is a pleasure to watch, creative, dynamic, and many times brilliant.

Like the national soccer team, the sum of the parts doesn’t often produce something extraordinary, quite the opposite.… [ Read the rest » ] “Marketing: 7, Sales: 0?”

Sales Training: Would you take your children out of school?

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The other day, a decision-maker at a company asked me:

“But why should I train my salespeople every year?”

The question I posed to him by way of response was:

“Would you take your children out of school?”

Seeing that he was looking at me suspiciously, I explained.

There are two ways to lead a sales team.

One is to let go, guide things, and control their work. For example, seeing the number of proposals and meetings they make, how many deals they do, etc…

Another is to try to have a concrete plan of evolution for each person on the team to have more consistent commercial results.

“But isn’t that a lot of work?” you may be thinking.

Of course, it is, but in our opinion, it is the … [ Read the rest » ] “Sales Training: Would you take your children out of school?”