It is very fashionable these days to say:
“See the forest instead of seeing the tree.”
Although it has become a cliché, the principle behind this expression is still entirely accurate.
One of the biggest problems we face every week with the company salespeople is precisely this.
The fact that the salesperson often only looks at his navel or the navel of his company.
It is usual for him to say: “I don’t understand my customers” or “I don’t understand this problem.”
First of all, we have to thin out the sea of arguments and preconceived ideas that arise.
After this process, we often see that the only reason the salesperson doesn’t better understand what’s going on is simply that they look at the situation from the perspective: