When we talk about sales objections, there are always two attitudes in most commercials that go through training. A few grind their teeth. Others begin to rub their hands with happiness.
As the great Dean of Sales Brian Tracy used to say, on average, there are at least 5 to 7 sales objections in the sale. When an objection arises, it’s a sign of interest in our product or service.
There is a saying in some countries “he who disdains wants to buy,” and in fact, it is so in most situations in the sale.
We can always have two approaches to this: to think that customers are being annoying or understand that the business is progressing towards closure.
Above all, remember to treat all objections as requests. In practice, … [ Read the rest » ] “Do you bite your tongue when sales objections arise?”