But after all, what do marketing and sales have to do with the results of a possible soccer match?
Everything and nothing…
Nothing, because they are not comparable; everything, because sometimes the interaction between marketing and sales resembles your national soccer team.
Have you noticed that we have a group of stars and that the sum of their skills should make an exceptional team with exceptional results?
So why can’t it?
It’s the same with marketing and sales.
We often have an excellent sales team, professional, dedicated, dynamic, and fighting non-stop.
In parallel, we also have a marketing team that is a pleasure to watch, creative, dynamic, and many times brilliant.
Like the national soccer team, the sum of the parts doesn’t often produce something extraordinary, quite the opposite.… [ Read the rest » ] “Marketing: 7, Sales: 0?”