I am often asked in my workshops what mistakes we should avoid, or rather… what the deadly sins of sales are.
As we can’t speak about all of them here, this week we have decided to introduce you to what we think are the top 3 mistakes a salesperson should avoid.
Therefore, without order of preference:
– They can’t listen
For us this is one of the biggest problems in sales nowadays.
Most of the salespeople we encounter just can’t listen.
They think that selling is basically dumping a customer-based set of information, commonly referred to as benefits.
Nothing could be more wrong, the best sellers we know are those who use the 3-thirds rule.
That is, listen 2 thirds of the time and talk only 1 third of the … [ Read the rest » ] “Do you know what the 3 deadly sins of sales are?”