Sales Training Archives - Page 4 of 4

The COVID-19 virus and its devastating effects on society have changed how we view many things, including our approach to sales training.

Many corporations that once offered comprehensive in-house training programs now provide only a minimal level of basic instruction for new hires.

Additionally, companies are asking their employees to take responsibility for educating themselves with online courses and videos. This is not an ideal situation because it leaves many individuals unprepared for the challenges they will face as a result of the pandemic.

As the world continues to change, so does sales training.

The importance of it has changed as well. In this time of uncertainty and distrust, businesses need to be cautious when investing in new marketing strategies that may not work. It is important for companies to … [ Read the rest ?? ] “Has COVID-19 changed the way we do Sales Training?”

Do you think your customer values the benefits of your product or service?

Have you really thought about this?

Many of the companies we help in our training and business coaching processes usually present us with complex catalogs and presentations, focused on benefits or features.

Is this wrong?

Of course not.

But is it what your customers want to know?

Generally, no!

With the market saturated with commercial information about your products, services, and those of your competitors, it is difficult for them to pay attention.

Experience tells us that most customers only care about one thing:

“EUROS” / “DOLLARS” / Etc.

What he is looking for when he looks at you is only:

“How can this company help me to EARN more euros or SAVE more euros”.

Everything else … [ Read the rest ?? ] “What is your value proposition?”