Results Driven

People, Business Strategy: Sales and Negotiation Training

Sales Strategy

LEGGO: A Sales Methodology That Builds Momentum and Closes Deals

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If you’ve been in sales for any length of time, you’ve probably noticed the shift. Prospects are busier, more skeptical, and more informed than ever before. The traditional hard-sell approach is losing effectiveness — and the most successful sales professionals are embracing a more consultative sales methodology that puts trust, value, and clarity at the center.

One of the most effective modern frameworks for selling is the LEGGO Sales Methodology — a simple, memorable, and highly practical sales framework that can be applied in any industry. Whether you’re a seasoned sales leader or a new account executive, LEGGO will help you build trust, generate value, and close deals faster.

LEGGO stands for: Listen, Empathize, Guide, Generate Value, and Overcome & Offer. Let’s break down each step and see why it’s a game-changer for … [ Read the rest ?? ] “LEGGO: A Sales Methodology That Builds Momentum and Closes Deals”

Sales and forests, do you know what is the connection?

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It is very fashionable these days to say:

“See the forest instead of seeing the tree.”

Although it has become a clich??, the principle behind this expression is still entirely accurate.

One of the biggest problems we face every week with the company salespeople is precisely this.
The fact that the salesperson often only looks at his navel or the navel of his company.

It is usual for him to say: “I don’t understand my customers” or “I don’t understand this problem.”

First of all, we have to thin out the sea of arguments and preconceived ideas that arise.

After this process, we often see that the only reason the salesperson doesn’t better understand what’s going on is simply that they look at the situation from the perspective:

“What’s in … [ Read the rest ?? ] “Sales and forests, do you know what is the connection?”

Anatomy of a complex sale?

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Complex Sale?

Nowadays, selling is becoming more and more complex.

???So far there???s nothing new about that???, that???s what you???re probably thinking.

What used to be done with two or three phone calls and one meeting takes now months and months until a final decision is reached.

It???s normal to say: ???the process is stuck???, ???there???s no way they???ll decide about this???, and so on.

One of the main mistakes we find when working with the teams in Training and Business Coaching processes, where we have the opportunity to deeply analyse their process and business method, has to do with the lack of strategy.

It is commonplace that we continue to look at a complex sale in the same way as we look at a simple sale.

A complex sale … [ Read the rest ?? ] “Anatomy of a complex sale?”