The COVID-19 virus and its devastating effects on society have changed how we view many things, including our approach to sales training.
Many corporations that once offered comprehensive in-house training programs now provide only a minimal level of basic instruction for new hires.
Additionally, companies are asking their employees to take responsibility for educating themselves with online courses and videos. This is not an ideal situation because it leaves many individuals unprepared for the challenges they will face as a result of the pandemic.
As the world continues to change, so does sales training.
The importance of it has changed as well. In this time of uncertainty and distrust, businesses need to be cautious when investing in new marketing strategies that may not work. It is important for companies to have a strategy that will help them grow their business through these hard times.
A great way to do this would be by investing in sales training for employees who are working on the front lines with customers day-to-day. This type of investment could lead to higher customer satisfaction rates and better retention rates which can result in more revenue for any company looking ahead into 2019 or 2020 – when things might start improving.
Also, the world has been flipped upside down. The economy is in turmoil, unemployment numbers are high, and social media seems to be full of negativity.
So what can you do?
As a company, you have to remember that your employees are still working hard for their families and need support–no matter how they feel about the outside world. To help them stay motivated amidst this chaos, it’s time to bring back sales training programs! A recent study found that companies who implemented regular sales training programs could reduce turnover rates by up to 10%. And now more than ever before with our current economic climate, it’s crucial for businesses to go ahead with it!
Also published on Medium.