For those who are passionate about Monty Python (I know there are worse “obsessions”…), one of their most iconic films after “Life of Brian” is, of course, “The Meaning of Life”.
For those who know the film, there is a scene in an operative room that gives the motto to this article.
In this scene, during a delivery, a visit is made by the administration of the hospital and in a completely “nonsense” way, they stop everything to show all the machines to the administration. And when he asks what the purpose of that machine is, they say that is the machine that goes ping!
You may think: “But what the hell does this have to do with sales?”
Normally in the commercial cycle the following happens: