Do you think your customer values the benefits of your product or service?
Have you really thought about this?
Many of the companies we help in our training and business coaching processes usually present us with complex catalogs and presentations, focused on benefits or features.
Is this wrong?
Of course not.
But is it what your customers want to know?
With the market saturated with commercial information about your products, services, and those of your competitors, it is difficult for them to pay attention.
Experience tells us that most customers only care about one thing:
“EUROS” / “DOLLARS” / Etc.
What he is looking for when he looks at you is only:
“How can this company help me to EARN more euros or SAVE more euros”.
Everything else … [ Read the rest » ] “What is your value proposition?”