Mistakes in sales?
One of the things I still find strange after so many years of working with companies to improve their business results is the waste of commercial opportunities that most companies make.
“Waste?” you are probably thinking.
We know that we have two ways to generate business opportunities in the basics of commercial activity.
Either we come to our customers.
Or they come to us.
Going to them or coming to us can happen through various strategies: commercial prospection work, marketing, advertisements, partnerships, or any other permissible and legal form.
In most cases, the companies we have worked with even have some strategies in place.
Be it having a commercial team that contacts customers and tries to open doors to validate possible opportunities, whether running ads … [ Read the rest » ] “Are you making these mistakes in sales?”