Humour in sales

Humor in sales?

There is an old proverb in sales that states:

“If you can make your customer laugh, you can sell him almost anything!”.

Although old, it is still current. Humor and good humor are two key ingredients in building customer relationships.

What is the challenge with humor?

People don’t know how to use it!

People don’t know when to use it!

Most salespeople are afraid to use humor. Why? Because they think it might make their work look unprofessional.

But since at Ideas & Challenges, we like new approaches to sales, let me present to you our four reasons to use humor in your business processes:

1. Humor, the last frontier

It is easy to learn about your product, it is easy to learn about your customer, it … [ Read the rest » ] “Do you know how to use humor in sales?”